During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.
Since you’re bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must Reads, a curated list of can’t-miss stories from around the web to read and reflect on. (You can find last week’s must reads here).
CNN’s near-constant coverage of the disappearance of Malaysia Airlines Flight 370 has led to widespread derision and critique of the network. How can a strategy ridiculed by critics, media watchers and even President Barack Obama have spurred a TV ratings and digital traffic spike for the network? Because the audience told them it would.
The Unmothered | The New Yorker
“And what about those who don’t have a mother?” Take a deep breath before reading this beautiful, moving essay on losing a parent. (There’s just something in my eye, I swear.) Ruth Margalit crafts the story of an unbearable, heartbreaking loss into a compelling narrative — a loss that may be acknowledged by others for a few days, maybe a week, maybe a few weeks, but after that, a loss you’re expected to accept and move on from. “Grief holds odd hours,” Margalit writes.
Bring Back Our Girls: Why the World Is Finally Talking About Nigeria’s Kidnapped Students | Mashable
On April 15, hundreds of girls were kidnapped from a boarding school in Nigeria by the radical Islamist group Boko Haram. For weeks, it went unreported by the media; coverage of the missing girls was dwarfed by stories of the South Korean ferry, the racist NBA owner Donald Sterling and the missing Malaysia Airlines plane. But then — finally — the world started to rally around a hashtag.
The Day I Started Lying to Ruth | New York
A cancer doctor’s essay on losing his wife to cancer will make you cry (or, at the very least, make your eyes well up), but will leave you feeling strangely hopeful. “[I have] plenty of people to do things with, and nobody to do nothing with.”
A dad can never fully understand what it’s like for a woman to become a mother. But he can come pretty close.
How a nonprofit presents itself online creates a powerful perception of its operations and mission. Traditionally, nonprofits’ sites and business models are old-fashioned and clunky, symptoms of a lack of resources and funding. But they are starting to borrow much more from the tech startup model, proving that more established nonprofits can still make a shift.
The Bey/Jay ‘On the Run’ Tour: Imagined | Grantland
We included more heavy reads than usual this week, so here is Rembert Browne’s flawless account of what the joint summer tour of Beyoncé and Jay Z will probably look like.
Don’t have time to read them all now? In our Readlist below, export this week’s must reads to your tablet to save for a time you have no distractions. Simply click the “read later” button alongside each story or click “export” to send the entire list of articles to your preferred device.